Creating Market Insight by Brian Smith
Market Insight is, quite literally, the knowledge about the market that meets the criteria of an organizational strength. The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insight is, why it matters and how to create it.
..superb book...demonstrate how with some basic principles and processes you can create the market insight you need (CPD Update, February 2009) ...central to ensuring that you are targeting the right markets...comprehensive and full of carefully selected case studies (Marketer, March 2009)
Dr Brian D Smith is a researcher, author and advisor in the field of competitive strategy. Working at Open University, Europe's largest business school, he has published over 100 books, papers and articles in this field. he works internationally with many companies including Pfizer, Olympus and the Economist. Dr Paul Raspin specializes in working with executive and senior management teams to analyze business environments and develop effective business strategies. He is an active researcher and author in the field of strategic management. As a Director of Stratevolve, a niche strategy consultancy, he has consulted extensively in Europe and the US on developing competitive advantage.
| SKU | Unavailable |
| ISBN 13 | 9780470986530 |
| ISBN 10 | 0470986530 |
| Title | Creating Market Insight |
| Author | Brian Smith |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2008-04-09 |
| Number of pages | 332 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |