Creative Advertising by Mario Pricken
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
'A bargain buy … Mario Pricken has assembled a great collection of truly distinctive and original advertising … inspiring' - Media Week
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.
| SKU | Unavailable |
| ISBN 13 | 9780500287330 |
| ISBN 10 | 0500287333 |
| Title | Creative Advertising |
| Author | Mario Pricken |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2008-05-26 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |