Creative Advertising by Miriam Sorrentino
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.
Miriam Sorrentino has worked as an art director for a number of London's leading agencies, including Leo Burnett, D'Arcy, Grey and Publicis, where she has created campaigns for many clients, including Fiat, McDonald's, Mars, and Epson. She lectures in Brand Communication and Advertising at The University of Greenwich, UK.
| SKU | Unavailable |
| ISBN 13 | 9781780671192 |
| ISBN 10 | 1780671199 |
| Title | Creative Advertising |
| Author | Miriam Sorrentino |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Laurence King Publishing |
| Year published | 2014-02-24 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |