Creative Strategy and the Business of Design
The feel-good place to buy books
Creative Strategy and the Business of Design by Douglas Davis
Douglas wears a lot of hats-all stylish and functional. There's a huge disconnect happening right now in the industry and Douglas's book is a means to bridging that gap. --The Huffington Post The Business Skills Every Creative Needs Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: -Understand client requests from a business perspective-Build a strategic framework to inspire visual concepts
-Increase your relevance in an evolving industry
-Redesign your portfolio to showcase strategic thinking
-Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Douglas Davis enjoys being one of the variety of voices needed both in front of and behind the concept, strategy, or execution. He is the principal of The Davis Group LLC and an associate professor within the Communication Design department at New York City College of Technology in Brooklyn. In addition to client work, Douglas contributes to HOW University and the advisory board for New York City's High School for Innovation in Advertising and Media (IAM). Douglas holds a BA in graphic design from Hampton University, an MS in communications design from Pratt Institute, and an MS in integrated marketing from New York University.
| SKU | Unavailable |
| ISBN 13 | 9781440341557 |
| ISBN 10 | 1440341559 |
| Title | Creative Strategy and the Business of Design |
| Author | Douglas Davis |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | F&W Publications Inc |
| Year published | 2023-11-09 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |