Critical Issues in Football by Will Roberts

Critical Issues in Football by Will Roberts

Marketing ist eine grundlegende T tigkeit in fast allen Lebensbereichen, da sein Kernkonzept auf dem Austausch von Werten beruht, seien es Produkte oder Dienstleistungen. Seine Auswirkungen gehen ber das Marketing als Beruf hinaus, denn Marketing ist ein wichtiger Bestandteil der pers nlichen Entscheidungen in Bezug auf das Einkommen sowie der Unternehmensentscheidungen. Von diesem Buch k nnen sowohl aufstrebende Unternehmen als auch gro e Konzerne profitieren, da die darin enthaltenen Marketingprinzipien strategisch an die besonderen Umst nde des Unternehmens angepasst werden k nnen, um den Umsatz zu steigern, Wettbewerbsvorteile zu erzielen und die Markentreue durch Wiederholungsk ufe zu erh hen. Der Schwerpunkt dieses Buches liegt auf dem zielgerichteten Marketing - ein Prozess, der durch Business Intelligence (BI) deutlich beschleunigt wird. Dabei handelt es sich um einen technologiegest tzten Prozess zur Erstellung von Profilen von Kundendaten, zur Zusammenstellung historischer Verkaufsdaten und Trends sowie zur Erstellung von umsetzbaren Informationen f r Entscheidungstr ger. Der Autor w nscht sich, dass dieses Buch nicht nur den Unternehmen hilft, ihre Ums tze und Wettbewerbsvorteile zu verbessern, sondern dass es auch die Perspektive ver ndert, wie Unternehmen ihre Kunden wahrnehmen und mit ihnen interagieren.

Will Roberts is Senior Lecturer in Sport Development and Coaching in Te Huataki Waiora School of Health at the University of Waikato, New Zealand. Will’s research interests cohere around pedagogical and socio-cultural aspects of sport, with a focus on the instrumentalism of coaching and youth sport. He is Series Editor for the Routledge Studies in Constraints-Based Methodologies in Sport series and continues to work in football in a coaching and consulting role, supporting coaches, professional clubs and national organisations regarding their focus on holistic development of young people in sport. Will tweets from @w_roberts6

Stuart Whigham is Senior Lecturer in Sport, Coaching and Physical Education in the Department of Sport, Health Sciences and Social Work at Oxford Brookes University, UK. His research interests in the sociology and politics of sport focus on national identity, nationalism and sport; the politics of sport and sporting events; the politics of the Commonwealth Games and the sociology and politics of Scottish sport. He has recently acted as Guest Editor for the Sport in Society journal for the ‘Sport and Nationalism: Theoretical Perspectives’ Special Issue. Stuart tweets from @StuartWhigham

Alex Culvin works in player relations at FIFPRO and is Senior Lecturer at Leeds Beckett University, UK. Alex’s research interests lie in elite sport, business management, policy, work and gender. She has recently co-edited two books on professional women’s sport and professional women’s football respectively. Alex currently acts as Chair of the Football Collective, a global network of football scholars, as the knowledge and research exchange lead. Alex completed her PhD in 2019, in the first study to examine professional football as work for women in England. As a former Professional Footballer, Alex had unique access to professional footballers and maintains considerable networks within professional sport. Alex tweets from @alexculvin

Daniel Parnell is Associate Professor in Sport Business at the University of Liverpool Management School, UK. Dan’s research interests lie in business management, policy, and social and economic networks in sport. He serves as Co-Editor-in-Chief of the journal Managing Sport and Leisure and is Co-Founder of The Football Collective, a global network of football scholars. He is also a Co-Editor of the Routledge book series Critical Research in Football. On top of this, Dan maintains extensive links within professional sport clubs, is Head of Football Research at Dundee United Football Club and is CEO of the Association of Sporting Directors. Daniel tweets from @parnell_daniel

SKU	Unavailable
ISBN 13	9781032183114
ISBN 10	103218311X
Title	Critical Issues in Football
Author	Will Roberts
Series	Critical Research In Football
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2024-08-26
Number of pages	198
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.