
Croatia - Culture Smart! by Irina Ban
In this small and beautiful country, sea and mountains are within easy reach, and there is a great diversity of landscape, mentality, and lifestyles. Its rich and turbulent history can be traced back to ancient times, to long before the Greeks and Romans founded their great colonies on the Croatian islands of Hvar and Vis. Your first impressions may surprise you: you'll notice how cheerful and noisy the Croats are, how they use hands and gestures and touch when they are talking, and their straightforward approach. You will observe that the people tend to be tall and well built, and pay a lot of attention to clothes and appearance. Culture Smart! Croatia is designed to give you an insight into Croatian values and the Croatian ways of life and work. A short introduction to Croatian history and language will help you to understand how and why the Croats fought for independence from Yugoslavia, and why this part of the Balkan Peninsula is still one of the most complicated regions in Europe. It will tell you who the Croats are, how they live and behave and how you should behave when visiting their country. It will guide you through their customs, quirks, and etiquette, and offer tips on doing business, communicating, and feeling comfortable with the local people.
Culture Smart! has come to the rescue of hapless travellers..' Sunday Times Travel, ' the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries.' Global Travel, ' full of fascinating, as well as common sense, tips to help you avoid embarrassing faux pas.' Observer, ' as useful as they are entertaining.' Easy Jet Magazine, ' offer glimpses into the psyche of a faraway world.' New York Times
After gaining an MA in philosophy and literature and spending some years as a researcher and writer of lexicon and encyclopaedia entries, I ran the international PR department of one of the largest travel agencies in Croatia. Writing has and always will be a fascination, the thrill of the discipline is felt with my eyes and fingertips. Understanding culture as a phenomenon both tangible and intangible, I was keen on perceiving, investigating and analysing both material and immaterial culture. It pushed me on, furthering my fascination with destination management as a means of storytelling, and assisted my experience of cuisines and wine surely two of the best representatives of any culture. Today, with over 15 years experience in PR and branding communications, I enjoy creating strategies and concepts for wineries and restaurants interested in offering high quality services as well as customer relationship projects. Commercially, the role is synonymous with customer acquisition, but for me it is an invitation to explore landscapes and cultural nuances in order to provide clients with premier experiences of their destinations, indulging them in the local heritage, history and mind-set. I always look to participate in and/or establish international projects, and have had the opportunity to become acquainted with wonderful people all over the world.
| SKU | Unavailable |
| ISBN 13 | 9781857334593 |
| ISBN 10 | 1857334590 |
| Title | Croatia - Culture Smart! |
| Author | Irina Ban |
| Series | Culture Smart! |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kuperard |
| Year published | 2008-05-15 |
| Number of pages | 168 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |