Cross-Cultural Consumption by David Howes

Cross-Cultural Consumption by David Howes

Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the hypermarket in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of otherness and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the cultural border and creates new spaces for cultural invention. Marian Bredin, Concordia University, Constance Classen, Jean Comaroff, University of Chicago, Mary Crain, University of Barcelona, Carol Handrickson, Marlboro Colleg

'An informative study of movement in the contemporary worldThrough a collection of theoretically underpinned ethnographic studies, the book is a critique of a thesis of the globalisation of western consumer culture.' - Stef Jansen, Anthropology in Action

Howes, David: - DAVID HOWES is Professor of Anthropology at Concordia University and the general editor of the Sensory Formations series from Berg. He is the author of Sensual Relations: Engaging the Senses in Culture and Social Theory, co-author (with Constance Classen and Anthony Synnott) of Aroma: The Cultural History of Smell, and editor of Empire of the Senses: The Sensual Culture Reader, among other works.

SKU	Unavailable
ISBN 13	9780415138895
ISBN 10	0415138892
Title	Cross-Cultural Consumption
Author	David Howes
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	1996-11-07
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.