Cross-Media Promotion by Jonathan Hardy
Cross-Media Promotion
«‘Cross-media promotion’ is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues – the latter a specialty of the author of this bookThese factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion.» (Matthew. P. McAllister, Penn State University)
«‘Cross-media promotion’ is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues – the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion.» (Matthew. P. McAllister, Penn State University)
«‘Cross-media promotion’ is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues – the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion.» (Matthew. P. McAllister, Penn State University)
The Author: Jonathan Hardy is senior lecturer in Media Studies at the University of East London, and teaches political economy of media at Goldsmiths College, University of London. He is the author of Western Media Systems (2008) and co-editor of The Advertising Handbook (2009).
| SKU | Unavailable |
| ISBN 13 | 9781433101373 |
| ISBN 10 | 1433101378 |
| Title | Cross-Media Promotion |
| Author | Jonathan Hardy |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Peter Lang Publishing Inc |
| Year published | 2010-07-29 |
| Number of pages | 334 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |