Cruising by Marc Mancini
Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insider's view of cruise sales, marketing, and operations make this the only guide needed for learning how to succeed in the cruise industry. The content has been written in a magazine-style manner, making it easy and fun to read. And the author has applied a number of educational strategies, lending to Cruising's easy learning manner. Particular attention is placed on key terms and phrases for better comprehension, activities and discussion items reinforce the concepts, and photos, graphics, and sidebars illustrate each chapter's content. Dozens of leading industry professionals-including several cruise line presidents-have reviewed this material, ensuring that it reflects real-world insights into the business.
Chapter 1: IntroductionChapter 2: Who Cruises-And Why. Chapter 3: The Anatomy of a Cruise Ship. Chapter 4: The Cruise Experience. Chapter 5: Who's Who in Cruising. Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience. Chapter 7: The Geography of Cruising. Chapter 8: Profiling the Lines. Chapter 9: Selling Cruises. Chapter 10: Cruise Marketing, Groups and Incentives. Appendix A: Key Addresses: CLIA Member Cruise Lines. Appendix B: Key Addresses: Associations. Appendix C: Bibliography. Glossary. Index.
Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.
| SKU | Unavailable |
| ISBN 13 | 9781401840068 |
| ISBN 10 | 140184006X |
| Title | Cruising |
| Author | Marc Mancini |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2003-08-22 |
| Number of pages | 236 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |