The Customer-Funded Business by John Mullins
Who needs investors? More than two generations ago, the venture capital community VCs, business angels, incubators and others convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor.
there s inspiration aplenty for entrepreneurs looking to do things their own way(Elite Business, August 2014) Mullins is a good corporate storyteller, which is what makes this book an engaging read. (Financial Times, August 2014) A truly different, but comprehensive way of looking at the issue of funding, this book will set the idea juices flowing. (Talk Business, September 2014) No matter what sort of business you re actually contemplating starting, this is a book you want to read. (Entrepreneur Middle East, September 2014) ..a great book that any aspiring entrepreneur should read. What is says is such good common sense that it s amazing it took so long to be written. (The Telegraph, December 2014)
JOHN MULLINS, PhD, an associate professor of management practice at London Business School, is one of the world’s most authoritative and bestknown voices on the creation, financing, and growth of entrepreneurial ventures. A veteran of three such ventures, including one he took public, his previous books are the go-to sources on the assessment of entrepreneurial opportunities (The New Business Road Test) and on the creation of breakthrough business models (the widely acclaimed Getting to Plan B, with Randy Komisar). John is a frequent speaker to communities of entrepreneurs and their teams, CEOs of fast-growing companies, and investors therein.
www.johnwmullins.com
| SKU | Unavailable |
| ISBN 13 | 9781118878859 |
| ISBN 10 | 111887885X |
| Title | The Customer-Funded Business |
| Author | John Mullins |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2014-09-02 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |