Customer Intimacy by Wiersema Fred
Customer-intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for.
'A brilliant concept.. a brilliant book ... a mother lode of useable ideas' Tom Peters
| SKU | Unavailable |
| ISBN 13 | 9780006388395 |
| ISBN 10 | 0006388396 |
| Title | Customer Intimacy |
| Author | Wiersema Fred |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 2002-11-01 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |