Customer Relationship Management
Customer Relationship Management
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Customer Relationship Management by Graham Roberts-Phelps
Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.
Graham Roberts-Phelps has been designing and delivering high quality health and safety courses, and sales, management and personal development programmes for many years. As a training consultant and Director of 80/20 Training Limited, he has worked with companies of all sizes and across all industries. Graham is a prolific author whose books and manuals include 90 Brain Teasers for Trainers, Flip Chart Games for Trainers, Training Event Planning Guide and a series of ten Health and Safety Workbooks, all published by Gower, as well as his own series of self-published looseleaf training manuals on health and safety.
| SKU | Unavailable |
| ISBN 13 | 9781854181190 |
| ISBN 10 | 185418119X |
| Title | Customer Relationship Management |
| Author | Graham Roberts-Phelps |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Thorogood |
| Year published | 2001-02-20 |
| Number of pages | 230 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |