Customer Relationship Management by Michael Pearce
Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the 'C,' 'R' and 'M' in CRM. It is a practical guide but set within a strategic framework.
Michael Pearce was raised in Anglo-Egyptian Sudan, where his fascination for language began. He later trained as a Russian interpreter but moved away from languages to follow an academic career, first as a lecturer in English and the History of Ideas, and then as an administrator. He has a strong interest in human rights and in languages, both of which feature indirectly in his new series. Michael Pearce now lives in South-West London.
| SKU | Unavailable |
| ISBN 13 | 9781953349644 |
| ISBN 10 | 1953349641 |
| Title | Customer Relationship Management |
| Author | Michael Pearce |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Business Expert Press |
| Year published | 2021-03-30 |
| Number of pages | 150 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |