Cutting Edge Advertising by Jim Aitchison
A hip but not trendy guide to the many angles involved in the creation of print ads. Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia,| SKU | Unavailable |
| ISBN 13 | 9780130128973 |
| ISBN 10 | 013012897X |
| Title | Cutting Edge Advertising |
| Author | Jim Aitchison |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 1999-05-06 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |