D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE
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D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE by Judith Donovan
A guide to direct marketing. Judith Donovan reveals the secrets of her craft as she takes the reader through each step in the process of creating successful direct marketing (DM) campaigns. She provides pragmatic advice on: list building; database management; media buying; copy and design; generating response; making advertising work; stretching the budget; using the Web; measuring response; and more. The book assumes no prior knowledge of DM techniques. There are 40 case studies of successful DM campaigns, complete with colour plates.| SKU | Unavailable |
| ISBN 13 | 9780749433048 |
| ISBN 10 | 0749433043 |
| Title | D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE |
| Author | Donovan Judith |
| Condition | Unavailable |
| Publisher | Kogan Page Ltd |
| Year published | 2000-03-30 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |