Data-Driven Personalization
Data-Driven Personalization
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Data-Driven Personalization by Zontee Hou
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
"Zontee Hou has written the essential guide for marketers who understand that data is the key to winning, and keeping, their competitive advantage" * Adam Bryant, Senior Managing Director, ExCo Group *
"If you're reading this right now, you already know that data is critical to crafting a better customer experience. You're challenged by the HOW. That's why you need Zontee's excellent, actionable book." * Ann Handley, WSJ bestselling Author and Chief Content Officer, MarketingProfs *
"Zontee Hou provides a straightforward approach to connecting with customers through digital media. With practical case studies and evidence-based insights, this book is a must-have reference for any serious marketer." * Jesse Scinto, Deputy Program Director and Lecturer, Columbia University *
"Every customer wants to be treated as an audience of one. This is the quintessential guide for making that a reality. This book is comprehensive, clear, and critical for business leaders who hope to capitalize on skyrocketing customer expectations." * Jay Baer, Author of ‘The Time to Win: How to Exceed Customers' Need for Speed', 'Hug Your Haters', and 'Youtility’ *
"Having witnessed firsthand the profound impact that the collection of data has had on the customer experience, it's heartening to observe how Zontee Hou harmonizes a technical subject with human values like empathy and privacy. In her book Data-Driven Personalization she masterfully harmonizes business goals with human yearnings making for a must-read for anyone interested in striking a balance." * Ana Manrique, Vice President, Design, Data & AI at IBM *
"Zontee Hou's Data-Driven Personalization is nothing short of a revolution in marketing thought leadership. This book is the definitive manual for any marketer looking to make the greatest impact. It masterfully decodes the complexities of data to unveil strategies that will not only captivate consumers but also chart the course for the future of personalized marketing that drives business results." * Attica Jaques, Former Head of Global Brand Marketing, Consumer Apps, Google *
"Our marketing is nothing without data, and our data is a gift from our customers. Using it to enhance customer experiences while being stewards of this information is more critical now than ever. Zontee gives us a strategic and pragmatic resource that will serve as a North Star for marketers and businesses to lead the right way." * Cathy McPhillips, Chief Growth Officer, Marketing Artificial Intelligence Institute *
"Zontee Hou has delivered more than a great book. She has delivered wisdom." * Mark Schaefer, Author of ‘Marketing Rebellion’, ‘Known’, and ‘Belonging to the Brand’ *
"The word "data" is as impersonal as it gets. Ironically, it's the best way to humanize your efforts and personalize your marketing-dramatically increasing the chances that your customers will say yes to your brand. Zontee Hou spent decades gathering the proof. In her book she demonstrates the value of data-driven personalization via case study after case study. More importantly, she outlines the frameworks, methods and strategies needed to overcome the challenges your brand faces. Read it to learn how you can make magic by connecting data and insights with the content and context around the customer purchase journey." * Rebecca Rivera, Adjunct Assistant Professor, The City College of New York *
"Every digital marketer needs this essential guide. Zontee demystifies personalization, grounding it in solid business reasoning while making it wholly accessible and practical for everyday marketers." * Robert Rose, Author of ‘Content Marketing Strategy: Harness the Power of Your Brand’s Voice’ *
"If you're reading this right now, you already know that data is critical to crafting a better customer experience. You're challenged by the HOW. That's why you need Zontee's excellent, actionable book." * Ann Handley, WSJ bestselling Author and Chief Content Officer, MarketingProfs *
"Zontee Hou provides a straightforward approach to connecting with customers through digital media. With practical case studies and evidence-based insights, this book is a must-have reference for any serious marketer." * Jesse Scinto, Deputy Program Director and Lecturer, Columbia University *
"Every customer wants to be treated as an audience of one. This is the quintessential guide for making that a reality. This book is comprehensive, clear, and critical for business leaders who hope to capitalize on skyrocketing customer expectations." * Jay Baer, Author of ‘The Time to Win: How to Exceed Customers' Need for Speed', 'Hug Your Haters', and 'Youtility’ *
"Having witnessed firsthand the profound impact that the collection of data has had on the customer experience, it's heartening to observe how Zontee Hou harmonizes a technical subject with human values like empathy and privacy. In her book Data-Driven Personalization she masterfully harmonizes business goals with human yearnings making for a must-read for anyone interested in striking a balance." * Ana Manrique, Vice President, Design, Data & AI at IBM *
"Zontee Hou's Data-Driven Personalization is nothing short of a revolution in marketing thought leadership. This book is the definitive manual for any marketer looking to make the greatest impact. It masterfully decodes the complexities of data to unveil strategies that will not only captivate consumers but also chart the course for the future of personalized marketing that drives business results." * Attica Jaques, Former Head of Global Brand Marketing, Consumer Apps, Google *
"Our marketing is nothing without data, and our data is a gift from our customers. Using it to enhance customer experiences while being stewards of this information is more critical now than ever. Zontee gives us a strategic and pragmatic resource that will serve as a North Star for marketers and businesses to lead the right way." * Cathy McPhillips, Chief Growth Officer, Marketing Artificial Intelligence Institute *
"Zontee Hou has delivered more than a great book. She has delivered wisdom." * Mark Schaefer, Author of ‘Marketing Rebellion’, ‘Known’, and ‘Belonging to the Brand’ *
"The word "data" is as impersonal as it gets. Ironically, it's the best way to humanize your efforts and personalize your marketing-dramatically increasing the chances that your customers will say yes to your brand. Zontee Hou spent decades gathering the proof. In her book she demonstrates the value of data-driven personalization via case study after case study. More importantly, she outlines the frameworks, methods and strategies needed to overcome the challenges your brand faces. Read it to learn how you can make magic by connecting data and insights with the content and context around the customer purchase journey." * Rebecca Rivera, Adjunct Assistant Professor, The City College of New York *
"Every digital marketer needs this essential guide. Zontee demystifies personalization, grounding it in solid business reasoning while making it wholly accessible and practical for everyday marketers." * Robert Rose, Author of ‘Content Marketing Strategy: Harness the Power of Your Brand’s Voice’ *
Zontee Hou is Founder of Media Volery, a digital marketing agency, and Managing Director of consultancy Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.
| SKU | Unavailable |
| ISBN 13 | 9781398614604 |
| ISBN 10 | 1398614602 |
| Title | Data-Driven Personalization |
| Author | Zontee Hou |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2024-05-03 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |