The Death of Demand by Tom Osenton
This book looks at the FACT that growth has slowed, why it has, why it will continue to slow, and moves on to show what companies can do to survive when revenue growth strategies are exhausted.Tom Osenton is a best-selling author, columnist, speaker, and leading business strategist with years of senior management level experience at world-class organizations such as the ABC Television Network, Times Mirror Company, Billboard Publications, and the University of Wisconsin-Madison.
He is the author of the best-selling Customer Share Marketing: How The World's Great Marketers Unlock Profits From Customer Loyalty (Financial Times Prentice Hall, 2002). This seminal business title introduced the discipline of customer share marketing: the art of retaining customers and increasing the number of products and services they purchase. He speaks extensively on the subject at conferences, seminars, corporate meetings, workshops, and business schools worldwide.
After working on three Olympic Games as part of the broadcast team at the ABC television network, Osenton was appointed the youngest-ever President, CEO, and Publisher of The Sporting News Publishing Company in the late 1980s, where he led a major turnaround of the nation's first sports weekly. He is now CEO of the Customer Share Group LLC, a leading management consultancy advising global corporations on transformational growth strategies. He can be reached directly at tosenton@customershare.com.
| SKU | Unavailable |
| ISBN 13 | 9780131423312 |
| ISBN 10 | 0131423312 |
| Title | The Death of Demand |
| Author | Tom Osenton |
| Series | Financial Times Prentice Hall Books |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 2004-03-25 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |