Decoding Womens Magazines by Ellen Mccracken
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.
| SKU | Unavailable |
| ISBN 13 | 9780333535905 |
| ISBN 10 | 0333535901 |
| Title | Decoding Womens Magazines |
| Author | Ellen Mccracken |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave Macmillan |
| Year published | 1992-10-27 |
| Number of pages | 341 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |