Design Thinking Methodology Book by Emrah Yayici
This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative- products;
- technologies;
- services;
- business models;
- marketing ideas;
- processes;
- spaces; and
- solutions for diverse business, social, and everyday challenges.
It includes easily applicable design thinking techniques, such as
- HMW questions,
- personas,
- mind mapping,
- empathy mapping,
- affinity diagram,
- value-proposition canvas,
- storyboard,
- cause-and-effect diagram,
- brainstorming,
- brain dumps,
- reverse brainstorming,
- benchmarking,
- journey map, and
- prototyping.
A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
- project managers and IT specialists,
- innovation teams,
- marketing professionals and brand managers,
- product managers,
- designers,
- consultants,
- strategic planning experts,
- C-level executives, and architects.
The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
- creativity,
- thinking out of the box,
- empathy,
- visual thinking,
- observation,
- asking the right questions, and
- pattern recognition.
It also describes how to apply design thinking and lean and agile methodo
Emrah Yayici contributes to UXPA (User Experience Professionals Association) as a chapter vice-President. He is the author of the best-selling UX Design and Usability Mentor Book, Business Analysis Methodology Book and Business Analyst's Mentor Book. He is one of the managing partners of UXservices, BA-Works and Keytorc. He started his career as a technology and management consultant at Arthur Andersen and Accenture. Afterward he led global enterprise transformation projects at Beko-Grundig Electronics. During his career he has managed multinational and cross-functional project teams in banking, insurance, telecommunications, media, consumer electronics, IT industries, and startups. He has also contributed to IIBA(R) (International Institute of Business Analysis) as a chapter President and ISTQB(R) (International Software Testing Board) as a former international board member. He is now sharing his experience about UX design, usability, business analysis, business development, entrepreneurship, lean product development, customer experience design, and quality assurance by publishing articles and books, leading training sessions, and speaking at conferences.
| SKU | Unavailable |
| ISBN 13 | 9786058603752 |
| ISBN 10 | 6058603757 |
| Title | Design Thinking Methodology Book |
| Author | Emrah Yayici |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Emrah Yayici |
| Year published | 2016-12-14 |
| Number of pages | 118 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |