Developing the Public Relations Campaign by Randy Bobbitt

Developing the Public Relations Campaign by Randy Bobbitt

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process-the PIE chart-that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

Sullivan, Ruth: - After teaching English literature and composition for several years at Concordia University in Montreal, Ruth Sullivan received her LL.B. and B.C.L. from McGill University. She completed the Legislative Drafting Program at the University of Ottawa and clerked for Chief Justice Laskin at the Supreme Court of Canada. After completing her bar exams, and a Masters in Legislation from the University of Ottawa, she joined the Faculty of Law at the University of Ottawa in 1984. Her primary interests are administrative law, statutory interpretation, linguistics, legal drafting, and legal theory. She has worked in the Legislation Section and the Regulations Section of the Department of Justice and directed the Graduate Program in Legislation and Legal Drafting. She has taught drafting and interpretation in Kuala Lumpur, Kiev, the Caribbean, and Rome, as well as Ottawa.

SKU	Unavailable
ISBN 13	9780205569908
ISBN 10	0205569900
Title	Developing the Public Relations Campaign
Author	Randy Bobbitt
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	2008-08-13
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable