Devil's Alternative by Frederick Forsyth

Devil's Alternative by Frederick Forsyth

Connections. We all want them. We seek them in our everyday lives, in our relationships with people, places and things. Emotion is at the heart of any meaningful connection, and how we talk to each other taps into it. Our character, brought to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level.

In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward--and increasingly, crave--meaningful experiences.

This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.

Forsyth, Frederick: - Frederick Forsyth (b. 1938) is an English author of thrillers. Born in Kent, he joined the Royal Air Force in 1956, becoming one of the youngest pilots to ever fly in Her Majesty's service. After two years in the RAF, he began working as a journalist. He later turned his journalism skills to writing fiction, and his first novel, The Day of the Jackal (1970), was a great success. Forsyth continued to use real figures and criminal organizations as inspiration, writing popular books like The Odessa File (1972) and The Dogs of War (1974). His most recent novel is The Cobra (2010).

SKU	Unavailable
ISBN 13	9780670270811
ISBN 10	0670270814
Title	Devil's Alternative
Author	Frederick Forsyth
Condition	Unavailable
Binding Type	Hardback
Publisher	Viking Books
Year published	1980-03-03
Number of pages	403
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable