Dictionary of Marketing by A Ivanovic
This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context. Differences between British and American usage highlighted Phonetic pronunciation given for all entries Useful supplements provide a SWOT analysis, sample rate card and print-specification form Quotations from magazines and newspapers give real-world contexts The Dictionary of Management is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.| SKU | Unavailable |
| ISBN 13 | 9780747566212 |
| ISBN 10 | 0747566216 |
| Title | Dictionary of Marketing |
| Author | A Ivanovic |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2003-07-07 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |