The Dictionary Of The Future by Adam Hanft
Work and Talk What are mannies? What does permalance mean? Our fast-changing world is developing new words and new language at a breathtaking speed. Now the first-ever 'Dictionary of the Future' offers a unique, entertaining and diverse assemblage of hundreds of new, emerging and just-invented words and phrases. Rather than waiting for language to achieve familiarity, this book will be there first, enabling readers to identify the latest trends in all dimensions of our culture, all in a fascinating, fun and reader-friendly format.
Popcorn, Faith: - Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as Cocooning, Cashing Out, FemaleThink, and Pleasure Revenge, she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity.
Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe.
Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.
| SKU | Unavailable |
| ISBN 13 | 9780786866571 |
| ISBN 10 | 0786866578 |
| Title | The Dictionary Of The Future |
| Author | Adam Hanft |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Hyperion |
| Year published | 2001-12-12 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |