Digital Marketing by Dave Chaffey
Introduce your students to Digital Marketing with this industry-leading text. Digital Marketing, 8th edition is the complete guide in the field, presenting the latest strategies and case studies. Featuring updated topics and exercises, this must-have book will support your teaching and help your students build their skills around the subject.Dave Chaffey is a digital marketing consultant and co-founder of the marketing learning platform SmartInsights.com. Dave has been a visiting lecturer on Digital Marketing and E-Commerce courses at different universities, including The University of Leeds, University of Portsmouth, Manchester Metropolitan University, Cranfield, Warwick, and the Institute of Direct and Digital Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at Loughborough University of Business and Economics as well as academic retail and marketing consultant and author.
| SKU | Unavailable |
| ISBN 13 | 9781292400969 |
| ISBN 10 | 129240096X |
| Title | Digital Marketing |
| Author | Dave Chaffey |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2022-03-09 |
| Number of pages | 560 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |