Digital Marketing Strategy by Simon Kingsnorth
Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.
"Simon Kingsnorth has produced a book of compelling qualitySo many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. Here Simon and his contributors have set out some brilliant guidelines for marketers of all levels which will empower them to succeed." * Damian Ryan, author of Understanding Digital Marketing, Understanding Social Media and The Best Digital Marketing Campaigns in the world *
"An excellent all-in-one primer for today's digital entrepreneur." * Jonathan Gabay, Brand Psychologist *
"Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels." * Emma Wilson, CEO, Harvest Digital *
"It's all here. An invaluable one-stop guide to navigating the discipline of digital marketing - great for newcomers and an excellent reference for the more experienced." * Simon Fenn, Co-founder, Pancentric Digital *
"Rather than presenting a one-size-fits-all model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding. ...Very highly recommended as a core addition to community and library Business Marketing instructional reference collections and supplemental studies reading lists." * Midwest Book Review, Wisconsin Bookwatch, The Business Shelf *
"This book offers a road map for integrating common practices with modern methods, affording tremendous detail with regard to newly charted territory. The volume is presented in a convenient, sequential format mirroring the typical business decision-making process, allowing readers to consult areas of special interest to them selectively. The book is a useful practical supplement for 21st-century marketers." * S. D. Clark, St. John's University, New York *
"An excellent all-in-one primer for today's digital entrepreneur." * Jonathan Gabay, Brand Psychologist *
"Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels." * Emma Wilson, CEO, Harvest Digital *
"It's all here. An invaluable one-stop guide to navigating the discipline of digital marketing - great for newcomers and an excellent reference for the more experienced." * Simon Fenn, Co-founder, Pancentric Digital *
"Rather than presenting a one-size-fits-all model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding. ...Very highly recommended as a core addition to community and library Business Marketing instructional reference collections and supplemental studies reading lists." * Midwest Book Review, Wisconsin Bookwatch, The Business Shelf *
"This book offers a road map for integrating common practices with modern methods, affording tremendous detail with regard to newly charted territory. The volume is presented in a convenient, sequential format mirroring the typical business decision-making process, allowing readers to consult areas of special interest to them selectively. The book is a useful practical supplement for 21st-century marketers." * S. D. Clark, St. John's University, New York *
Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.
| SKU | Unavailable |
| ISBN 13 | 9780749474706 |
| ISBN 10 | 074947470X |
| Title | Digital Marketing Strategy |
| Author | Simon Kingsnorth |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2016-05-03 |
| Number of pages | 344 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |