Digital Pharma Marketing Playbook by Subba Rao Chaganti

Chaganti, Subba Rao: - Subba Rao Chaganti Has a masters in business administration and over fifty-two years of experience in pharmaceutical marketing covering the whole gamut and all facets of the industry from selling to sales management, product management to heading the total marketing activity. His experience includes domestic and international marketing, and also Indian and multinational sectors. He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor and also taught a class on Marketing at Jawaharlal Nehru Technological University (JNTU) School of Management, Hyderabad as a visiting faculty. He lives in Hyderabad and can be reached at subbarao.chaganti@gmail.com Here is a list of his publications: Books Published: 1. Pharmaceutical marketing in India: Concepts, Cases, Strategy 2. Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry 3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era 4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition

SKU	Unavailable
ISBN 13	9789389354492
ISBN 10	9389354498
Title	Digital Pharma Marketing Playbook
Author	Subba Rao Chaganti
Condition	Unavailable
Publisher	Pharmamed Press
Year published	2019-10-05
Number of pages	742
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable