Direct and Digital Marketing in Practice by Brian Thomas
Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers.
Fully updated for this new edition to reflect the impact of the Internet on marketing this book is the only comprehensive textbook written entirely by currently practising professionals. Featuring a chapter by Derek Holden, Founder and Managing Director of the Institute of Direct Marketing, Direct and Digital Marketing in Practice covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.
Brian Thomas has been in marketing and management for more than 40 years. He is Course Director for the UK residential courses for the Institute of Direct Marketing (IDM) Diploma in Direct & Interactive Marketing. Brian has worked with a wide variety of clients worldwide, including IBM, Microsoft, American Express, Legal & General, Save the Children, Help the Aged and Barnado's. Matthew Housden is a marketing consultant, author, academic and trainer. He has worked in marketing for 25 years, in a range of senior positions. Clients include IBM, Barclays, Barclaycard, the London Business School and Microsoft. He is also principal lecturer in the marketing group at the University of Greenwich.
| SKU | Unavailable |
| ISBN 13 | 9781408127520 |
| ISBN 10 | 1408127520 |
| Title | Direct and Digital Marketing in Practice |
| Author | Brian Thomas |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2011-01-27 |
| Number of pages | 480 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |