Dirty Tricks by Martyn Gregory
This book reveals the extraordinary story of one of the most intensely personal battles in British commercial history - the fight between British Airways and its competitor, Virgin Atlantic. Charting the bitter rivalry between Richard Branson and BA chairman Lord King, this book draws on extensive interviews and documentary evidence, including Branson's personal diary, to present a portrait of commercial competition descending into obsession and paranoia, and resulting in BA's payment of #610,000 in damages to Branson after admitting a series of dirty tricks designed to bring his airline down to earth.| SKU | Unavailable |
| ISBN 13 | 9780751510638 |
| ISBN 10 | 0751510637 |
| Title | Dirty Tricks |
| Author | Martyn Gregory |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Little, Brown Book Group |
| Year published | 1996-09-30 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |