Do-It-Yourself Advertising and Promotion
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Do-It-Yourself Advertising and Promotion by Fred E Hahn
Praise for the Second Edition Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.
FRED E. HAHN is an independent consultant with more than thirty-five years of experience in the advertising business. He is the founder and President of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, the New York Times, and The Wall Street Journal. Contributors TOM DAVIS, BOB KILLIAN, and KEN MAGILL are all nationally known experts in their fields.
| SKU | Unavailable |
| ISBN 13 | 9780471273509 |
| ISBN 10 | 0471273503 |
| Title | Do-It-Yourself Advertising and Promotion |
| Author | Fred E Hahn |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2003-04-03 |
| Number of pages | 360 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |