Doing Business in China by Giles Chance

Doing Business in China by Giles Chance

Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China. Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including: Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo An in-depth focus on internet marketing in China Choosing business partners and negotiating Dos and don’ts. Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

Giles Chance is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of China and the Credit Crisis: the Emergence of a New World Order (2010).

SKU	Unavailable
ISBN 13	9781032147642
ISBN 10	1032147644
Title	Doing Business in China
Author	Giles Chance
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2022-12-20
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable