Drawing Power by Rick Marschall

Drawing Power by Rick Marschall

The book will examine cartoonists as public personalities, and their advertising efforts from the first heartbeat of the comic strip as an art form. Here are surprising and familiar examples of products, accounts, memorable ad campaigns, and examples of widely known catch-phrases. Examples of individual cartoon ads through the years include

• Yellow Kid advertising
• Buster Brown Shoe campaigns
• Dr Seuss' Flit cartoons and his longtime career hyping motor oil
• WI ads
• Pepsi and Pete by Rube Goldberg
• The best-looking comic strip ads ever: Milton Caniff and Noel Sickles (under pen names ) depicting characters' personal crises relieved by a coffee substitute
• Little Orphan Annie's famous Ovaltine campaign, and Mickey Mouse as pitch-man
• Peanuts shilling Falcons and B.C. shilling Dr. Pepper
• Dagwood selling atomic energy
• and virtually every super-hero trafficking in the mortal realm to shill every product imaginable

A special section will showcase ads that featured cartoonists themselves as hucksters; can you believeThe New Yorker's urbane Peter Arno selling, not nightclub cocktails, but working-class beer? Walt (Pogo) Kelly selling cement?

Bernard, Warren: - Warren Bernard is Executive Director of the Small Press Expo (SPX) independent sequential art festival, and is a comics-focused writer and historian. He co-authored the Eisner Award-nominated book Drawing Power, and has extensively researched and written about the 1950s Juvenile Delinquency / Senate Comic Book Hearings. A contributor to more than a dozen books, he often provides rare materials from his own extensive collection. Both the Library of Congress and the Center for Cartoon Studies (CCS) have hosted his lectures. He lives in Bethesda, Maryland.

SKU	Unavailable
ISBN 13	9781606993996
ISBN 10	1606993992
Title	Drawing Power
Author	Rick Marschall
Condition	Unavailable
Binding Type	Paperback
Publisher	Fantagraphics
Year published	2011-08-25
Number of pages	128
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable