The Dream Cafe by Duncan Bruce
Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream.“I enjoyed this book and think it works well as a volume of ideas and innovation wisdom” (Cambridge Business, July 2015)
Duncan D. Bruce is a consultant and author of Brand Enigma who has established a truly alternative approach to brand building, informed by over 25 years of creative and strategic experience in empowering the communication, creative and cultural needs of blue chip business and brands.
Dr Geoff Crook is an artist and research innovator who is committed to changing hearts and minds in ways that allow transformational change in the marketplace. He has a PhD in multi-sensory aesthetics and created and ran the Masters in Applied Imagination at Central St Martin’s School of Art. Geoff ’s decision to co-create The Dream Cafe as a location for brand innovation was informed by his realization that there was a real opportunity to construct synergy between disruptive creativity and market need.
| SKU | Unavailable |
| ISBN 13 | 9781118977842 |
| ISBN 10 | 111897784X |
| Title | The Dream Cafe |
| Author | Duncan Bruce |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2015-02-27 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |