E-commerce by Kenneth C Laudon

E-commerce by Kenneth C Laudon

E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.

SKU	Unavailable
ISBN 13	9780321200563
ISBN 10	032120056X
Title	E-commerce
Author	Kenneth C Laudon
Condition	Unavailable
Binding Type	Hardback
Publisher	Pearson Education (US)
Year published	2003-09-11
Number of pages	944
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.