E-Commerce Essentials by Kenneth C Laudon

E-Commerce Essentials by Kenneth C Laudon

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E-Commerce Essentials by Kenneth C Laudon

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
SKU Unavailable
ISBN 13 9780133544985
ISBN 10 0133544982
Title E-Commerce Essentials
Author Kenneth C Laudon
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2013-10-18
Number of pages 504
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable