e-commerce For Dummies by Rick Villars
Provides an overview of the diverse areas of e-business, including B2B and B2C. This book features case studies that show real world examples of what strategies are succeeding and what strategies are failing. It includes information on: marketing and competing in Cyberspace; planning your storefront; and processing online transactions.
Don Jones is author of Microsoft.NET E--Commerce Bible; Mark D. Scott is a contributing author of the MSDE Bible; and Richard Villars is Senior Vice President, Internet and E--Commerce strategies, IDC.
| SKU | Unavailable |
| ISBN 13 | 9780764508479 |
| ISBN 10 | 0764508474 |
| Title | e-commerce For Dummies |
| Author | Rick Villars |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2001-08-29 |
| Number of pages | 402 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |