The Economist: Brands and Branding by Rita Clifton
Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70 per cent of a firm's market value in some cases. This guide to brands and branding examines the case for brands, outlines best practice and the future for brands.
Rita Clifton is chairman of Interbrand, a global brand consultancy.
The other contributors come from a wide range of organisations with extensive expertise in brands and branding.
| SKU | Unavailable |
| ISBN 13 | 9781846681196 |
| ISBN 10 | 1846681197 |
| Title | The Economist: Brands and Branding |
| Author | Rita Clifton |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Profile Books Ltd |
| Year published | 2009-03-19 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |