The Economist: Marketing by Patrick Forsyth
Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.
Patrick Forsyth is a consultant and author specialising in marketing and communications skills. He runs Touchstone Training & Consultancy based in the United Kingdom and has worked in many different industries and parts of the world. He is the author of many successful books and has translations in 24 languages.
| SKU | Unavailable |
| ISBN 13 | 9781846681936 |
| ISBN 10 | 1846681936 |
| Title | The Economist: Marketing |
| Author | Patrick Forsyth |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Profile Books Ltd |
| Year published | 2009-08-06 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |