Effective Review and Approval of Digital Promotional Tactics by Dale Cooke

Effective Review and Approval of Digital Promotional Tactics by Dale Cooke

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Effective Review and Approval of Digital Promotional Tactics by Dale Cooke

Manufacturers of drugs and medical devices regularly deploy digital tactics to communicate to their markets. However, promotional review committees, marketers, medical and regulatory personnel, and their attorney advisors must navigate the pitfalls of messaging in this heavily regulated space. This book addresses the complexities of reviewing digital tactics to ensure their compliance with FDA regulations and offers practical insight for effective promotion and review strategies.

SKU Unavailable
ISBN 13 9781935065852
ISBN 10 1935065858
Title Effective Review and Approval of Digital Promotional Tactics
Author Dale Cooke
Series Topics In Food And Drug Law
Condition Unavailable
Binding Type Paperback
Publisher Food and Drug Law Institute
Year published 2017-09-25
Number of pages 236
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.