The Effortless Experience by Matthew Dixon

The Effortless Experience by Matthew Dixon

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

Matt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller.
Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review.
Rick DeLisi is Senior Director of Advisory Services for CEB's Sales & Service Practice and a noted public speaker and facilitator.

SKU	Unavailable
ISBN 13	9780241003305
ISBN 10	024100330X
Title	The Effortless Experience
Author	Matthew Dixon
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Books Ltd
Year published	2013-09-26
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.