Email Marketing Demystified by Matthew Paulson

Email Marketing Demystified by Matthew Paulson

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Email Marketing Demystified by Matthew Paulson

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. According to the Direct Marketers Association, a business will earn an average of $43 in new revenue for every $1 invested in email marketing. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list.

Inside the book, you'll learn how to:
  • Build a massive mailing list using 15 different proven list building techniques.
  • Write compelling copy that engages your readers and drives them to take action.
  • Optimize every step of your email marketing funnel to skyrocket your sales.
  • Grow a highly-engaged and hungry fan-base that will devour your content.
  • Create six new revenue streams for your business using email marketing.
  • Keep your messages out of the spam folder by following our best practices.

Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.
Matthew Paulson is a serial entrepreneur, an angel investor and an author. His largest business, MarketBeat.com, publishes a financial newsletter to more than 400,000 investors on a daily basis. He is also a partner at GoGo Photo Contest (www.gogophotocontest.com), a company that helps animal welfare groups raise money through donate-to-vote photo contest fundraisers, and USGolfTV (www.usgolftv.com), a digital publishing company that produces a regionally syndicated television show and other content for the golf industry. Matthew holds a B.S. in Computer Science and a M.S. in Information Systems from Dakota State University. He also holds an M.A. in Christian Leadership from Sioux Falls Seminary. Matthew's first book, 40 Rules for Internet Business Success, shared the principles and strategies that he's used to build a seven figure Internet business (and multiple six figure businesses) from scratch. Matthew's second book, Email Marketing Demystified, provides a step-by-step guide for any entrepreneur to implement email marketing in their business. Matthew's third book, The Ten-Year Turnaround (Available in July 2016), helps readers transform their personal finances and achieve financial freedom over the course of ten years. Matthew resides in Sioux Falls, South Dakota, where he lives with his wife Karine and his two children, Micah and Adylin.
SKU Unavailable
ISBN 13 9780990530015
ISBN 10 0990530019
Title Email Marketing Demystified
Author Matthew Paulson
Condition Unavailable
Binding Type Paperback
Publisher American Consumer News, LLC.
Year published 2015-09-10
Number of pages 248
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.