Emerging Trends and Innovation in Sports Marketing and Management in Asia by Ho Keat Leng

Emerging Trends and Innovation in Sports Marketing and Management in Asia by Ho Keat Leng

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

SKU	Unavailable
ISBN 13	9781466675278
ISBN 10	1466675276
Title	Emerging Trends and Innovation in Sports Marketing and Management in Asia
Author	Ho Keat Leng
Series	Advances In Marketing Customer Relationship Management And E-Services
Condition	Unavailable
Binding Type	Hardback
Publisher	Idea Group,U.S.
Year published	2015-01-31
Number of pages	315
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.