Emotional Branding by Marc Gobe

Emotional Branding by Marc Gobe

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Marc Gobe is President, Chief Executive Officer, and Executive Creative Director of d/g* worldwide (www.dga.com), one of the world's top ten brand image creation firms specializing in award winning identity, product, packaging, retail, and Web design. Over the past twenty-five years, he has created breakthrough, emotion-driven brand design strategies for clients such as Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancome, Starbucks, and Gillette. He serves on the board of the Brand Design Association, has taught at the prestigious Ecole Superieure de Dessin Industriel, in Paris, and regularly speaks at Columbia University and at conferences worldwide on marketing and design. He lives in New York City.
SKU Unavailable
ISBN 13 9781581156720
ISBN 10 1581156723
Title Emotional Branding
Author Marc Gobe
Condition Unavailable
Binding Type Paperback
Publisher Allworth Press,U.S.
Year published 2010-02-25
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.