Emotionomics by Dan Hill
Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.
'the truth behind the cold face of business' the bookseller 'the second chapter in particular offers a crash course on facial coding and how you can successfully discern the seven core emotions...' esquire 'dan hill offers a new perspective: that emotions can be crucial to business motivation.' accounting technician 'hill's book aims to educate the reader into understanding what people are thinking, how emotions win over our reason and logic and how to unlock the power of emotions in terms of your business - harnessing the power but not becoming victim to it.' managing growth "in emotionomics, hill connects readers to the feelings within them that were once nearly impossible to measure..." "the valuable lessons found in emotionomics not only take the ideas of emotional intelligence to the next level, but also measure and demonstrate how they can be used to improve business and the feelings people have about business." summary.com apr 2009
Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding as an aid in measuring people's decision-making process for consumer insight testing. He is the founder and president of Sensory Logic - a scientific, research-based consultancy that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe and the author of Body of Truth: Leveraging What Consumers Can't or Won't Say (John Wiley & Sons 2003).
| SKU | Unavailable |
| ISBN 13 | 9780749453992 |
| ISBN 10 | 0749453990 |
| Title | Emotionomics |
| Author | Dan Hill |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2008-11-03 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |