Enchantment by Guy Kawasaki
'Read this book to create a company as enchanting as Apple' Steve Wozniak 'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson How to Win Friends and Influence People for the digital age ---------------------------------------------------------- Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people. In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions. ---------------------------------------------------------- 'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus
The power of a really good idea to transform the marketplace and individual customer experiences is hugeEnchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. -- Sir Richard Branson, Founder of the Virgin Group
Read this book to create a company as enchanting as Apple. -- Steve Wozniak, co-founder of Apple
Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. * Kirkus *
Read this book to create a company as enchanting as Apple. -- Steve Wozniak, co-founder of Apple
Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. * Kirkus *
Guy Kawasaki is a venture capitalist, serial entrepreneur and the author of nine books, including the bestseller The Art of the Start and Reality Check. Previously he was an Apple Fellow at Apple Computer, Inc and worked on the launch of the original Macintosh in the mid 1980s.
| SKU | Unavailable |
| ISBN 13 | 9780241953655 |
| ISBN 10 | 0241953650 |
| Title | Enchantment |
| Author | Guy Kawasaki |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Books Ltd |
| Year published | 2012-04-05 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |