The End of Marketing as We Know it by Sergio Zyman
Sergio Zyman launched New Coke - one of the best documented and most spectacular marketing failures. The return of Classic Coke produced the biggest one-year rise ever. Zyman reveals his own marketing philosophy of neo-marketing.
'A wizard at marketing discloses his magic' Charles RSchwab, Chairman, The Charles Swab Corporation
Sergio Zyman was born in Mexico City. In the late seventies he worked for PepsiCo until 1979 when he joined Coca Cola. He left Coke in 1986, following the disastrous launch of New Coke, and worked as a consultant until 1993 when he returned to Coca Cola as Chief Marketing Officer. He has recently relinquished this post to found Z, his own consultancy.
| SKU | Unavailable |
| ISBN 13 | 9780006531845 |
| ISBN 10 | 0006531849 |
| Title | The End of Marketing as We Know it |
| Author | Sergio Zyman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 2000-06-19 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |