The Entrepreneurial Mindset by Rita Gunther Mcgrath

The Entrepreneurial Mindset by Rita Gunther Mcgrath

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur. They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.

Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters (Harvard Business School Press, 2005).

SKU	Unavailable
ISBN 13	9780875848341
ISBN 10	0875848346
Title	The Entrepreneurial Mindset
Author	Rita Gunther Mcgrath
Condition	Unavailable
Binding Type	Hardback
Publisher	Harvard Business Review Press
Year published	2000-08-01
Number of pages	400
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable