Entrepreneurship: Ideas in Action by Cynthia Greene
Students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.| SKU | Unavailable |
| ISBN 13 | 9781305653061 |
| ISBN 10 | 1305653068 |
| Title | Entrepreneurship: Ideas in Action |
| Author | Cynthia Greene |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | South-Western Educational Pub |
| Year published | 2015-12-15 |
| Number of pages | 434 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |