The Essence of Small Business
The Essence of Small Business
Regular price
Checking stock...
Regular price
Checking stock...
The feel-good place to buy books
- Free UK delivery over £5
- 10% off preloved books when you join +Plus
- Buying preloved emits 46% less CO2 than new
- Give your books a new home - sell them back to us!
The Essence of Small Business by Colin Barrow
The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process.| SKU | Unavailable |
| ISBN 13 | 9780137486410 |
| ISBN 10 | 0137486413 |
| Title | The Essence of Small Business |
| Author | Colin Barrow |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1998-01-28 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |