Events Management by Nicole Ferdinand

Events Management by Nicole Ferdinand

Written by a team of twenty-five high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management.   Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship, globalization and sustainability, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across Europe, Africa, Asia, Australia and North America.   Key features include:   • An international approach, drawing on a wide range of cases from around the world • Extensive pedagogical features such as Diary of an Event Manager and Exercises in Critical Thinking • A companion website offering a full Instructor′s Manual, PowerPoint slides, additional case studies and links to SAGE journal articles This book is essential reading for all undergraduate and postgraduate students studying Events Management. Nicole Ferdinand is Senior Lecturer in Events Management at the London Metropolitan Business School. Paul J. Kitchin is Lecturer in Sports Management at the University of Ulster.

This is an intellectually stimulating yet highly accessible collection, which shows both depth and range in its coverage of key topicsThe chapters provide thoughtful introduction to fundamental management issues, while inviting readers to think critically about the practical solutions required to address contemporary challenges. Events Management: An International Approach is likely to become core reading both for those interested in the study of events and for those seeking to manage them
Dr. Peter Lugosi
Oxford School of Hospitality Management, Oxford Brookes University

This text is an invaluable resource for both newcomers and veterans in the event industry, an essential book
William Bicknell
Director, Chillisauce, Offical Partner of Guiness World Records Live!

Dr. Nicole Ferdinand is Programme Lead (Postgraduate Hospitality, Tourism and Events Management) at the Oxford School of Hospitality Management, Oxford Brookes University. The focus of Nicole’s research is concerned with how festival organizations use networks to move through international markets and respond to local policy conditions. She also maintains an interest in a number of subject domains that support this topic including technological developments such as big data and artificial intelligence, futures studies, project management, experiential marketing, and entrepreneurship. She has led and supported a number of funded projects to support this work including Carnival Futures (funded by King’s Cultural Institute, 2013/14), the Festival Impact Monitor (funded by Bournemouth University, 2014/15), and the Serviced & Networked Artificial Intelligence Project for Destination Competitiveness (funded by Ulster University, 2018). This research is showcased throughout the textbook Events Management: An International Approach, which she co-edits with Dr. Paul J. Kitchin and is published by Sage Publications. Nicole regularly publishers in leading peer-reviewed journals in a number of fields. These include: Annals of Tourism Research, Event Management, Journal of Marketing Management, Thunderbird International Business Review, Tourism Management and Tourism Management Perspectives.  To support her research impact, Nicole is also a regular keynote speaker and presenter for public and private sector organizations, which have included: Meeting Professionals International (Finland Chapter), Meeting and Events Australia, and the Victoria and Albert Museum. Topics on which she provides expertise range from event management and evaluation to Caribbean carnivals and other diaspora festivals. In addition to her teaching, research, and public speaking, Nicole engages in professional practice with event and festival organizations. She is currently a non-executive director for b-Side, an internationally recognized and locally loved arts organization based in Portland, Dorset in the United Kingdom.     Paul J. Kitchin is Senior Lecturer in Sport Management and Head of School at the School of Sport, Ulster University.

SKU	Unavailable
ISBN 13	9780857022417
ISBN 10	0857022415
Title	Events Management
Author	Nicole Ferdinand
Condition	Unavailable
Binding Type	Paperback
Publisher	Sage Publications Ltd
Year published	2012-03-26
Number of pages	376
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.