Exploring Corporate Strategy with MyStrategyLab by Gerry Johnson

Exploring Corporate Strategy with MyStrategyLab by Gerry Johnson

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Exploring Corporate Strategy with MyStrategyLab by Gerry Johnson

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
SKU Unavailable
ISBN 13 9780273731566
ISBN 10 0273731564
Title Exploring Corporate Strategy with MyStrategyLab
Author Gerry Johnson
Condition Unavailable
Binding Type Mixed media product
Publisher Pearson Education Limited
Year published 2009-12-21
Number of pages 881
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable